Retail Technology Consultant and Systems Integrator. Expert in POS implementation, CRM automation, data security, and digital transformation for brick-and-mortar businesses.
Marcus Webb is a tech-sector veteran who helps non-technical business owners navigate the complex digital ecosystem of modern franchising. With a background as a CTO for a retail logistics firm, he evaluates the "tech stack" of franchise systems to ensure buyers aren't overpaying for outdated proprietary software. Marcus specializes in actionable tech strategies: automating customer follow-ups, integrating delivery apps without losing margin, and using data analytics to predict inventory needs. He provides the roadmap for owners who want to use technology to reduce administrative overhead and modernize the customer experience without needing a coding degree.